Will Google's Stadia Raise From the Ashes?

By Rene Santana on December 3, 2019

Google’s Stadia launched this fall and should have been a pivotal moment for the gaming community. For the first time, anybody with a reliable WiFi connection would be able to stream present and upcoming AAA games. It came with one controller, an ultra Chromecast, and a three-month subscription. All valued at $129, it was hard to skip a deal this good.

As a college student or someone looking to not buy a console and save space, Stadia should be a great deal.

Image by ooakosimo on Pixabay

Unless you know Google’s history with their services. Having one of the rockiest releases, stadia came more broken than iOS 13.

If Google’s Stadia turns out to be anything like their camera software, then we’re all in for a pleasant surprise. I have hope for Google because when they don’t kill off their services, we can rest assured that they’ll keep it around for a few years.

The hardest thing for them to sell is a game streaming service. It has to be reliable, fast, entertaining, and affordable. These are Google’s ultimate challenges with Stadia. Marketing this content is a nightmare for those reasons. Even coming from a tech giant, the idea is just so big and bold.

So how are they doing it? AAA games. Their biggest promise is to work with big gaming studios to bring players the best titles. They want you to not only enjoy these games, but to share them with your friends online, and even jumping in on a session through YouTube. And it’s available as a month to month subscription.

If there was any reason to pick this up is that it’s Google. It’s integrated into their ecosystem, meaning you can manage it all from your smartphone, tv, laptop, or anywhere you can log in into your Gmail account. It’s a new and different approach to mobile gaming.

All the new experiences are what’s driving Stadia hype train. But with only a few games available at launch, will it worth picking up? The holidays are here, so it may, in fact, have a chance. All Google needs to do is sell everyone and their dog on it and they may have some hope to work with. At the time of this post, Stadia has 42 games, both available now and coming soon.

This service isn’t completely new. Nintendo had done similar with the Switch console. In Japan 2018, Switch users were given the chance to stream the survival horror game, Resident Evil 7: Biohazard. It was an impressive feat and shows promise for the future of gaming. Even Microsoft’s Xbox xCloud project offers its studio games to anyone with an Xbox one controller, mobile device, and high-speed data.

So why is this such a big deal?

Because Google is making something that’s nearly impossible to pull off. Even with the addition of 5G networks, it’ll be a while before we can all download 4K videos in seconds. Somehow though, Google is promising this to players. Google is trying to make dreams come true. They have to sell all this goodness somehow, otherwise, it’s to the graveyard once again for the hundredth time.

CWU Graduate | Writer | Editor @WaldorfPress | Favors Tech, UX, and the Serial Comma.

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